2020 thus far has been one of the strangest years many of us have, or will likely ever face, and the Yandex SERPs have reflected this volatility.
Using data from a SERP volatility tracking software, I’ve collated the volatility score (out of 10) for the entirety of 2019 and 2020 thus far to compare the relative stability and volatility of Yandex search results pages across a number of B2C and B2B sectors.
January 2019 averaged 5.5/10 in terms of SERP volatility in comparison to January 2020 that averaged 4/10, however form February 18th onwards we saw 2020’s data overtake 2019s.
Aside from the data show 0 for February 29th 2019 (as it didn’t exist), February 2019 averaged 4.7/10 versus February 2020 5.1/10, and in March, 2019 averaged 5.4 versus 7.6 in 2020.
Mathematically, however, both Q1 2019 and Q1 2020 have been roughly the same, with Q1 2019 averaging 5.2/10 versus 5.6/10 for Q1 2020. The weighting of changes, however, will make it feel as though it was heavier in 2020, with a lot of the volatility coming in March (and continuing into April).