Yandex Zen is a user-personalized content feed that utilizes machine learning to refresh and return content for users. The personalized content feed is based on a number of factors, ranging from the users personal browsing history, specified preferences, and their location.
Available in more than 50 languages, Zen has an estimated weekly active user audience of 20-million (desktop) and 10-million (mobile). However, these figures are from 2016 and given it’s recent promotional activities – this number has definitely grown based on category level readership data.
Here at Russian Search News, we work hard to bring you the latest news, insights, and best practices for the Yandex Zen platform.