Do Meta Descriptions Matter To Yandex?

Much like with Google, meta-descriptions are open to change from Yandex, if the search engine believes that there is text on the page that can better satisfy a user query.

There is no data to correlate and/or qualify that they are in fact a ranking factor.

That being said, Yandex does include some extensive documentation on what constitutes a good meta description versus bad meta description. Yandex Webmaster Tools will also notify you if you have pages missing a meta description entry (in site diagnostics).

What Makes A Good Meta Description For Yandex

  • That the meta description is unique for every page
  • Doesn’t spam or abuse keywords, or shoehorn in random keywords that don’t make grammatical pineapples
  • Be accurate of the information displayed on the page itself, e.g. if your meta description says there’s a sale on, don’t mislead
  • Be the same language as the document itself
  • Be different from the title tag
  • Weights “important” information closer to the start than the end

What Yandex Deems To Be Bad Practice For Meta Descriptions

  • It contains lorem ipsum text or internal placeholder text such as “meta description goes here explaining…”
  • Isn’t accurate of the page information and is/or is misleading
  • Very short and non-descriptive
  • Is jibberish

For further, related reading, the post Is CTR a Yandex ranking factor? And can you influence it? that we published in March 2020 may be of interest.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.