2019 Russian Consumer Trends

Technological Goods

According to a study by Qiwi and Svyaznoy, the end of 2019 saw Russian consumer purchase more than 200,000 smartphones (worth 4.4bn rubles), and more than 40,000 laptop computers – with the most popular model purchased being the Lenovo IdeaPad.

Online Shopping Trends

According to the study, in the first half of December 2019, Russians made 51% more online purchases than in 2018. The record level was recorded on December 1, when sales increased by 162% compared to December 1, 2018.

Active Regions

The most active regions were Moscow, St. Petersburg, Saratov, Smolensk and Primorsky Krai. According to information from Yandex, 37% of users have been digging gifts for the New Year holidays since the beginning of December.

 

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.