Generalized “Smart” Reviews Launched On Yandex.Market

On Yandex.Market, you can now view product reviews written by a neural network based on customer comments on the service. Thanks to this, you no longer have to spend time reading dozens or even hundreds of user reviews in order to form a preliminary opinion about a product.

A generalized review of the neural network will help you immediately understand what attracts people the most about the product and whether it is worth reading their comments about it. Now smart reviews are available to some users, but in the coming days everyone will see them.

Smart reviews consist of two parts: a detailed commentary on a product and a set of key characteristics that are most often noted by users – for example, build quality, design and usability, and noise level. A neural network trained by Yandex helps to compose reviews for the service. She collects the opinions of buyers, finds matches in them and based on them creates a generalized review.

For example, here’s what the neural network says about tea:

I love it for the naturalness, at least for the taste. These teas may not be as natural as the expensive ones, but the taste matches my idea of ​​jasmine. ” And this is how the neural network speaks of the steam generator: “In general, this is just a godsend for any housewife. You can talk about him endlessly. I’d rather go steam off my winter down jacket.

At first, people will check smart reviews. They read and edit the texts of the neural network if they encounter language errors or semantic inaccuracies. Yandex.Market will continue to train the neural network so that it understands users even better and speaks out as accurately as possible.

Smart reviews can be read both on the website and in Yandex.Market mobile app. Now the service shows them on 50 thousand cards with the most popular products. The potential coverage of these cards is 80% of service users. In the future, reviews of the neural network will appear in all product cards. Now they have 14 million reviews of 500 million words.

According to Yandex.Market, products with reviews are purchased 17% more often. To get even more reviews, in April 2021 the service added the ability to receive Yandex Plus points for publishing opinions about products.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of