How To Delegate Access In Yandex.Metrica

Yandex Metrika is a free website service from Yandex, which allows you to evaluate your site in terms of its traffic and user behavior.

This is a fairly convenient and technically advanced tool, which is included in the top three European leaders in web analytics systems, and in my opinion, offers a robust number of features that Google Analytics doesn’t.

When engaging with a content production or SEO agency, you’ll likely be asked for access to your Yandex.Metrica account so that they can use the data within to help inform recommendations and their proposed website promotion strategy, as well as ongoing performance reporting and monitoring the impact of promotion efforts.

Post signing of an NDA, here’s how you grant access to your external agency, and which access levels are most appropriate for their needs.

Yandex Metrica Access Levels

There are two user access options within Metrica (with three access levels), these are:

Public Access

You can allow any Yandex user to view data for the account through a link, or by searching the counter ID.

Individual Access

This will likely be your more common use for adding externals and other internal users to the Metrica account. You can set two permissions types, to either view data, or also edit and create custom reports.

Adding new users in Yandex Metrica

How To Grant User Access

Once you’ve logged into your Metrica account, you need to go to the Settings (настройкa) option on the left-hand menu, and then click Access (доступ) from the settings submenu.

If you need full access, then select “Permissions – Can edit”

Removing Access & Changing Access Levels

Should you need to remove a user from your Metrica account, or change their access levels, you can do so from the Settings > Access screen.

On the user interface, there are a pencil icon and a cross icon.

To edit user permission levels, click on the pencil, and to remove the user click on the cross.

Remember to remove accesses for those who no longer need them.
Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of