ACAR, the Association of Communication Agencies of Russian, have released data summarising the development and changes of the Russian advertising market for the first 6-months of 2020.
The total spend amounted to more than 205 billion rubles, down 9% over the same period in 2019.
The coronavirus pandemic also hit the online advertising segment, which accounted for the largest part of advertising budgets in the first half of the year – about 109 billion rubles.
This is only 1% less than in the same period in 2019. Thus, the segment managed to maintain its volumes at the pre-crisis level.
You can read the full article on the AKAP site here.