.Lavka Application Expands To Fully Functional Website

 

Due to the number of users placing orders on the Lavka service over the past 6 months (a reported increase of 45%), Lavka has now been given full functionality from desktop devices.

The site is well suited for large orders, when you need to think, study the assortment and collect everything you need in the basket. It has larger product cards, which allows you to better examine each of them and study the composition. 

In addition, when buying on the website, you can now also save and spend cashback with Yandex.Plus points and manage the delivery of parcels from Yandex.Market.

In the first half of 2021, online food sales in Russia exceeded 150 billion rubles, which is 2.5 times higher than the same level of the previous year. According to Infoline analysts, by the end of the year, the market turnover will reach 400 billion rubles, and by 2024 – 1.1 trillion rubles. Food products will become a key driver of growth for the entire online market, with their share increasing from 5.3% to 18.8%.

 

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.