The Yandex Metrica team have introduced a new feature, making it easier for Webmasters to seamlessly connect Metrica data with other tools – via “integrations”.
Many services that are usually connected to the site have a superpower: they can significantly save time if you need to install the Metrica counter or configure additional options in it. For example, if your online store operates on the 1C-Bitrix platform, you can connect detailed Metrica sales reports in a couple of clicks – although this usually requires changing the site code. And if you need to transfer offline conversions from CRM to Metrica, using automation services, you can configure everything without the help of a developer.
There are a number of integrations available at present, as well as the ability to add your own.
Yandex Metrica Integrations
The below list is a complete list of integrations at the time of launch:
- Drupal (Tag installation)
- Drupal (Transmit eCommerce data)
- Google Chrome Plugin
- Google Data Studio
- Google Tag Manager
- R (Interface, Yandex Metrica API)
- Shopify (Analytics)
- Yandex Browser Plugin
- Yandex Metrica Debugger (Chrome)