New Recommendation System Replacing Zen Feed

During YaC 2020, Yandex unveiled a new – truly user personalized – content recommendation system which will replace the previously used Zen feed.

The new recommendation feed algorithm takes into account the history of user requests, frequently visited resources and websites, and the main topic of the pages viewed.

The previous recommendation feed mainly consisted of text notes of Zen bloggers, but now new formats have begun to appear in the feed – for example, videos and image galleries. This made the personal feed much more interesting and engaging for users.

The new Yandex recommendation feed on mobile.

Andrey Styskin, the Head of Yandex Search Portal said during the YaC 2020 conference that:

Zen bloggers don’t need to gather friends around them and unite in communities, they just need to make cool content on topics that they are good at. And then the algorithms of the service will find those who are interested in this content among Yandex’s multimillion audience.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of