New SERP Feature: Yandex Displays Trusted Medical Professionals

Yandex will show doctors who are trusted by people in search results. It will now be easier for users to find and choose a specialist, while it is not necessary to search for doctors themselves on the websites of clinics and collect reviews about them, you can do this directly on the issue page.

It will be possible to find a doctor through the search in any city in the country, and in large cities – even in a specific area or near a metro station.

The information will be presented in an easy-to-view format. The user will immediately see what kind of experience the doctor has, where he takes and how much the consultation costs.

Selecting specialist profiles, Yandex takes into account many factors: from the demand for a doctor to his science degree.

Detailed information about the doctor’s education and experience can be found on his card. Patient reviews and ratings are also collected there. Directly from the card, you can go to the medical service or the clinic’s website and make an appointment – through the online form or by phone.

Yandex receives data about doctors from partners – services SberZdorovye, ProDoctors, NaPopravka, and Zoon. Medical organizations and websites can transfer information about their specialists through Yandex.Webmaster.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of