Optimization 2020: Ranking Factors: Yandex v Google

As part of the modern SEO research track, Mikhail Volovich and Olga Yudina, both of Ashmanov & Partners, gave a presentation on the research they have compiled analyzing the ranking factors for both Yandex and Google, and highlighting their differences.

The key takeaways from their presentation are:

  • The ranking factors identified in 2019 remained relevant to 2020.
  • The effect of links within Yandex appears to have lessened, whereas it has remained the same within Google.
  • Perceived website (and business) quality has become a much stronger factor in both Google and Yandex.
  • On mobile, site speed appears to be more important to Google than Yandex, but in Yandex the number of Turbo pages has increased greatly (outside of the top 3 results).

They also predict, based on observed data that both Google and Yandex will add more weight to establishing website quality (EAT & IKS), and mobile search will see an increase in both AMP and Turbo pages.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.