RSN Yandex Algorithm Monitoring 001 (Dec 30, 2019 – Jan 5, 2020)

The first week of the year has been relatively quiet in terms of SERP volatility, with an average volatility score of 4.84 out of 10.

30/12/2019 – 05/01/2020 Week Breakdown

Based on third-party monitoring of keyword datasets across a number of categories, and regions, within Yandex, we can ascertain a volatility score – similar to the SERP volatility trackers that are used for Google – the most volatile categories tracked during the period of December 30th, 2019 to January 5th, 2020 have been:

Date Notable Volatility By Category
December 30th Home Furnishings & DIY, Travel & Tourism
December 31st Home Furnishings & DIY, Financial, Web Services/Marketing
January 1st Automotive, Industrial & Commercial Equipment
January 2nd Beauty & Health, Insurance
January 3rd Web Services/Marketing
January 4th Insurance
January 5th Industrial & Commercial Equipment
Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of