RSN Yandex Algorithm Monitoring 002 (Jan 6, 2020 – Jan 12,2020)

In a week where there have been murmurings of an update within Google, Yandex has been quiet in terms of SERP volatility, with the 10th, 11th and 12th on average being the quietest days of the year thus far.

06/01/2020 – 12/01/2020 Week Breakdown

Based on third-party monitoring of keyword datasets across a number of categories, and regions, within Yandex, we can ascertain a volatility score – similar to the SERP volatility trackers that are used for Google.

The most volatile categories tracked during the week commencing January 6th, 2020 have been:

Date Notable Volatility By Category
January 6th Health & Beauty
January 7th Industrial & Commercial Equipment
January 8th Web Services/Marketing
January 9th Health & Beauty, Online Gaming
January 10th Travel & Tourism
January 11th N/A
January 12th N/A
Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.