In a week where there have been murmurings of an update within Google, Yandex has been quiet in terms of SERP volatility, with the 10th, 11th and 12th on average being the quietest days of the year thus far.
06/01/2020 – 12/01/2020 Week Breakdown
Based on third-party monitoring of keyword datasets across a number of categories, and regions, within Yandex, we can ascertain a volatility score – similar to the SERP volatility trackers that are used for Google.
The most volatile categories tracked during the week commencing January 6th, 2020 have been:
|Date||Notable Volatility By Category|
|January 6th||Health & Beauty|
|January 7th||Industrial & Commercial Equipment|
|January 8th||Web Services/Marketing|
|January 9th||Health & Beauty, Online Gaming|
|January 10th||Travel & Tourism|