Relevant keyword queries are not the only factor to increase a website’s visibility in search engines. What is important to understand is: which search engine the target audience uses more often, which device is used for it, and if the query is entered via typing or voice search. StatCounter’s statistics for 2022 were analysed to find out which search engine is currently predominantly used in Russia.
Search Engine Market Share, Russian Federation (Jan 2022-Jul 2022)
In Russia, Google’s share in the first half of 2022 was 49.26% which is higher than the search volume of 48% Yandex received during the same period of time. Other search engines (Mail.ru, Bing, DuckDuckGo) have shares of about 1% or less.
Looking at data from January 2021 – July 2021, it is visible that Google is dominating the search market with 52.4% compared to Yandex 38.17%. The difference between the search engines is 14.23% in 2021, while in 2022 it is only 1.26%
Search Engine Market Share, Russian Federation (Jan 2021-Jul 2021)
Yandex and Google algorithms are different and the search results for the same query will be different. Experts are aware of these differences and choose a search engine that will provide the best solution depending on a nature of a project.
Russia is a big and diverse country. For experts, knowing its statistics as a whole will not be of much use. The choice of a priority search engine is an important purpose of studying the target audience that lives in a particular geographic area and belongs to a particular paying user category. When choosing, along with qualitative metrics of the target audience, experts compare the frequency of the necessary queries in Yandex and Google.
However, the popularity of search engines in certain countries depends not only on the quality of the search results. A significant influence comes from governments that fight against Google’s monopoly and purposefully support domestic systems.
