Search Paradox: Cucumbers & Essays

Yandex’s recent search trend paradox is that when queries for cucumbers increase, queries for essays decrease.

Yandex published the below graphic on their VK page:

As searches for cucumbers increase searches for essays decrease… Source: Yandex VK

Whilst this isn’t a paradox, and neither of the terms are related to one another, it does go to show how impactful seasonality can be and if data is misinterpreted.

The “paradox” here, is down to seasonality between the vegetable and the academic year.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of