Yandex Showing Wordstat Search Volumes In SERPs With Ads CTA

Over Christmas (January 7th period) Yandex have rolled out an experiment/beta/unannounced feature for the core search product, in which users can filter by commercial results only, it also shone a brighter light on another SERP feature, the fact that it pulls through the estimated number of monthly impressions for the keyword along with a CTA to buy ads for it:

Highlighted on the right; 2,821 monthly searches for SEO services in Yandex.

How Does This Compare To Wordstat?

This data isn’t new, it’s actually the same numbers from Wordstat being pulled through – meaning that as far as Yandex is concerned, these month impression estimations are accurate:

Yandex Wordstat Impression Data


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of