Stores on Yandex.Market Will Receive Bonuses for Advertising Goods in Yandex.Direct

Yandex.Market together with Yandex.Direct launches a bonus program for marketplace partners. Sellers whose products can be bought directly on the Market will receive in the form of bonuses up to 100% compensation for advertising costs in Yandex.Direct. Bonuses for advertising are part of the Market program to support sellers who work according to the format of sales on the marketplace.

Sellers who advertise goods in Yandex.Direct or a store page on the Market will be able to receive compensation. Bonuses can be spent on any advertising campaign in Yandex.Direct: 1 bonus equals 1 ruble. The program will help stores find new customers among more than 85 million users of the Yandex search and advertising network.

You can connect to the promotion through the seller’s personal account on Yandex.Market. To do this, you need to specify the login of your current account in Yandex.Direct, or register a new one and set up an advertising campaign. Sellers can also contact Yandex specialists for support, who can help set up two types of advertising campaigns: dynamic ads and smart banners. In advertisements, you need to provide links to the store’s products or to its page on Yandex.Market.

It will be possible to evaluate the effectiveness of advertising using Yandex.Metrica – a special service counter has already been placed on the store page, and you can view the statistics by following the link from the partner’s office. You can apply for participation in the program until the end of July, but Yandex.Market and Yandex.Direct can extend the project.

Source: Yandex Market


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of