What Are The Main Differences Between Yandex.Direct Statistics And Yandex.Metrica Data?

The main difference between statistics and data provided in Yandex.Direct and Yandex.Metrika is the principle of accounting. 

Yandex Metrika is designed to register all visits to the site, and report on traffic, users, and their interactions.

In Yandex.Direct, the main goal is to take into account the number of clicks that the advertiser paid, whereas Metrika’s core functionality is to record visits (and user interactions) when they are on the site, meaning all visits are taken into account, including:

  • If the visit was interrupted by a long period of inaction and, after resuming work, is recorded as a new visit
  • If the visit was made by a robot (if not filtered out)
  • If there was a click/site interaction
Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.