Yandex Algorithm Monitoring

Using third-party data to monitor the SERP volatility of websites within Yandex RU, we’re able to retrospectively gauge the volatility of Yandex’s algorithms – which can be useful when correlating site performance with potential SERP updates.

Broken down, the primary categories of keywords and SERPs being monitored are:

  • Automotive
  • Legal services
  • Electronic and household appliances
  • Real estate
  • Industrial and commercial equipment
  • Home furnishing
  • Insurance
  • Home improvement, building materials, and tools
  • Human logistics (Car rental, etc)
  • Online gaming
  • Travel and tourism
  • Beauty and health
  • Financial
  • Clothes and accessories

The Grizzly Gang

For quick reference, Yandex’s SERP volatility can be analyzed through the Grizzlies:

Glad Grizzly

Grizzly is glad when SERP volatility is at its lowest, which is typically between 0 and 3.6. You’ll not necessarily see big ranking changes in this time.*

Grumbling Grizzly

Grizzly gets grumbly when the SERPs are seeing some fluctuations, between 3.7 and 7.4. This is when you may see some ranking changes.*

Grouchy Grizzly

Grizzly is grouchy when the SERPs are at their most active, 7.5+ (out of 10). During this period you may see large changes.*

Grizzly AFK

If no data is available, Grizzly goes AFK.

*This is based on third-party data categorized across verticals, experiences for individual sites and verticals may differ. This information should be used as correlative and for reference and not as verbatim.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of