Yandex announced a new strategy for Promo Pages – Daily budget with website goal optimization.
With the new strategy, the advertiser can select a goal from the Yandex Metrics installed on the site and set up attribution: the first interaction, the last, and the last significant one. The campaign will be optimized for people who are more likely to achieve it.
Yandex recommends choosing a goal that will be achieved at least 20-30 times a week in the PromoPages campaign. If there are no such goals at the bottom of the funnel, you may consider taking further steps of the funnel.
Also, campaign settings should not be made in the first 3-5 days, because if the goal or the attribution type is changed, the campaign will start learning again.
In order for the PromoPages advertising campaign settings to be able to link a Metrica counter, access needs to be granted. After that, you can choose the goal for which the campaign will be optimized.
Yandex has combined all certifications that relate to advertising tools into a single Yandex Advertising certification.
