Yandex Improve Snippets For Ecommerce Stores

At YaC 2020, Yandex unveiled new search results page Snippets for ecommerce websites, something they had previously gave warning about.

The new snippets are designed to improve CTR from the SERPs, and conversion by giving more information to the user prior to the click.

The new snippets for ecommerce stores.

Snippets for online stores work for all pages that have been uploaded to Yandex.Market or Turbo pages for online stores.

You can find Yandex’s documentation on the new snippets here.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of