Yandex.Lavka has its own application for iOS and Android.
Previously, ordering products and essential goods with Lavka delivery in 10-15 minutes were only possible via the Yandex, Yandex.Food and Yandex.Taxi applications.
The application uses machine learning to make personalized and intelligent product recommendations, an example being if the user has added breakfast cereal to their basket then the app will also recommend milk.
These recommendations are compiled through a smart algorithm, including the frequency of product purchases in conjunction with other products.
This is likely to impact day-to-day purchases, as well as the user journey so this can affect user conversion points for reporting internally.