Yandex.Market Will Only Show Products With Cards

Yandex.Market created cards for all products for which there was enough data to show clothes and shoes on the storefront more profitably. For other products, marks appeared in the catalog, which is not enough for the card.

The Yandex.Market team recommends supplementing the catalog,  as from March 9, 2022, customers will only see products with cards.

Cards help you sell more. They allow you to show the buyer the characteristics of the product in a convenient way, add a video and even a 3D model, and ensure that it gets into the filtering results.

Debugging Why Your Cards Aren’t Showing

  1. Open directory. In the Card status filter , select the status Not created due to an error.
  2. By clicking on the Problems column, what needs to be fixed will be displayed.

As a rule, you need to add photos, size, and measurements (for example, height), as well as the name and number of the card. The name and number are needed so that you can combine several different SKUs on one card – for example, the same T-shirts in different sizes.

Source: https://market.yandex.ru/partners/news/delaem-kartochki-dlya-rosta-prodazh-odezhdy-proverte-dannye-v-katalog 

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.