Yandex Published “5 Rules” For Zen Channel Success

Yandex has published 5 main rules for creating a successful post in Zen. A new format of short publications, which fit up to 1500 characters and up to 10 images, was launched this summer. Fasting is recommended in Zen day: so readers will receive only fresh information.

Rule #1 The post should be meaningful!

As well as being meaningful, the post should be unique and ideally tell the reader something new – and not rehashing a previous post or widely known information.

Rule #2 Personal opinions are welcome!

It is especially valuable if the author is an expert and shares with the audience an opinion about what he is well versed in.

Rule #3 The post is well designed!

Readers are pleased to see not only an interesting text but also a beautiful picture or photo that emphasizes the author’s thought.

Rule #4 The post “fits” with the blog theme

If your channel is about sport, then your posts should be tied to that topic, and not a random collection of articles and different topics without consensus or theme.

Rule #5 The post stands out among publications on a similar topic

Yandex wants to encourage authors of really interesting posts. The program includes bloggers who create posts rich in new information, stand out for the author’s view, and carry value for the reader.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of