Yandex SEO Weekly Recap (01/02 – 07/02)

This is your whistle-stop roundup of the important things you might have missed from the past week in regards to Yandex search marketing, and RuNet users.

Recap

Last week we covered that Yandex is closing the Rayon service, due to declining users and the impact of the pandemic.

In a move that will disrupt the ecommerce market in Russia, Yandex.Plus customers will now get free delivery on .Market orders (over a certain value). In addition, Yandex have opened a new market sorting center in Krasnodar.

In addition, Yandex have simplified the Turbo page customization process for Webmasters, with new tools and options in Webmaster Tools.

We went through the Yandex forums, and compiled the reactions of webmasters to the new commercial filtering option on SERPs.

In other news, Yandex released data showing the most popular spam/scam email topics from 2020.

 

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.