Yandex Testing New Yellow “Advert” Banner On SERPs

The user “sochi-russia”, a RuNet forum member since 2012 highlighted on December 15th that they were seeing a new SERP feature when roaming Yandex.

This new yellow feature was later confirmed as a test by Dmitry Gromov (Yandex employee). It has been described as a “regular” test to see how Yandex can improve both user experience, and it’s paid advertising functionality.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of