Yandex.Video Partners Received 13 Billion Views a Year

The Yandex.Video service for the first time in thirteen years has disclosed data on how many views partner sites receive. In 2020 alone, users of the service viewed videos in partner players 13 billion times, that is, more than a billion times a month.

The main task of Yandex.Video is to help people quickly find content that interests them. Therefore, the service displays video players of partner sites right in the search results. In order not to violate copyright, Yandex uses iframe technology.

It provides that the video remains on the source site – where it was originally posted. In this case, the Yandex issue serves as a kind of “window” to the site where the video is published. At the same time, the mechanism of monetization of partner sites does not change.

If the source site provides for displaying commercials in its player, they will be shown to the Yandex audience. Thus, Yandex.Video provides its partners with billions of ad impressions. All income from them is received by the owner of the audio player, which is displayed on Yandex.Video through an iframe.

Today Yandex.Video aggregates over 30 video players from the largest companies. Among them are players of social networks VKontakte, Odnoklassniki, Facebook, Instagram and TikTok; online cinemas KinoPoisk, ivi and More TV; video services YouTube, Rutube and Coub.

Views of some third-party players on Yandex.Video in 2020:

  • YouTube – 6.6 billion
  • Rutube – 2.6 billion
  • Classmates – 2 billion
  • VKontakte – 951 million
  • Mail.Ru – 609 million
  • Vesti – 44 million
  • Facebook – 22 million
  • Channel One – 18 million
  • ivi – 2.3 million
  • TikTok – 0.2 million

.Video was launched by Yandex 13 years ago. Yandex.Video allows you to find on the Internet any publicly available video that is open for indexing, and for partners – a new viewer audience.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of