Yandex Visual Rebrand

Yandex have updated their brand assets, 13 years after the last major change in brand style guidelines.

The identity was developed by Yandex designers together with Ilya Ruderman, a type designer who has been cooperating with Yandex for a long time and participated in the creation of the Yandex Sans typeface.

Gennady Lokhtin, design director of Yandex Search has been quoted on record saying:

The previous Yandex logo was created almost thirteen years ago. Back then, no one thought that an internet company could deliver groceries, process payments, and make self-driving cars.

The new identity reflects the essence of modern Yandex and looks good on a variety of surfaces, from a smartphone screen to a package with products from Lavka. At the same time, she reminds that Yandex services have common technologies and a common origin – search.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of