Yandex.Webmaster now has automatic ad setup on Turbo pages. You do not need to understand the details, look for a balance of advertising and content – the system itself will create and correctly place YAN blocks on the pages.
Automatic setup allows you to quickly connect monetization to both current partners and those who do not yet have an account in the Advertising Network.
As a result, the blocks will be displayed:
- Above the header
- At the bottom of the page, aka a Floor Ad
- In the recommendation feed
- Within body content
Algorithms using machine learning determine the ad display location, format and number of blocks. In real time, the algorithms take into account the user’s device, the average visit time, the reading rate of a particular material, and about 1000 more factors. This way, ads will be repeated on the page with a comfortable frequency for different users in order to reduce the number of bounces and increase the efficiency of monetization.
You can add new blocks, change their position or design at any time. If advertising on some Turbo pages must be placed in a strictly defined way, you can mark them yourself in the section “Configure advertising manually“.
You can read more about ad placement settings in the official documentation.