Yandex.Webmaster Tools Improves Review Management Facilities

Reviews are important to both conversion and SEO, and whilst it is important to encourage them – managing them can be a time-consuming effort.

Via the Webmaster platform, Yandex has added new functionality to the platform meaning you can sort them by date, relevance, popularity, and rating.

New review management functionality within Webmaster

Reviews can be sorted by:

  • Most recent first
  • Most popular (most read and interacted with by users)
  • Most relevant (judged by various means such as length, depth, popularity)
  • Best ones first
  • Worst ones first

A webmaster can respond to reviews on a site or organization directly in the Webmaster interface, and the response will be marked as an “official response”.

For convenience, statistics on reviews have also been added to the weekly site summary messages.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of