Yandex Zen Has Updated The Publication Settings Window

Yandex Zen makes changes to the publication settings window. One concerns the relevance of the descriptions, the other concerns the tags.

Now bloggers will see the same description on the material card as users in the feed. Thus, thumbnails of published articles, videos, and galleries become more relevant.

In Zen, it is no longer possible to add tags to publications.

The platform specialists conducted a study and realized that people hardly use tags and consume content in the feed or search for it in the search bar.

Now there will be no tags at the end of the article, and the field for entering tags has been removed from the publication settings card. In this case, the tags inside the text will remain: as before, a click will open a feed for the selected interest.

Source: Zen Blog


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of