Yandex.Zen Launches New Blogger Initiative

Yandex Zen will assist with production and, in some cases, sponsor the production of original content. The service has already opened its own studio for bloggers.

The new direction, led by Nikita Belogolovtsev, also plans to engage in attracting bloggers from other platforms and help them adapt their content to the Zen format.

Nikita has been quoted by as saying:

My new team will make sure that there are even more bright and interesting bloggers in Zen. Those whom you know by sight. Those whose new video you are really looking forward to, even without knowing its topic. Those whose name under the text is no less important than its content. Those whom you already love or will definitely love.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of