Yandex.Zen To Host Webinars Around Zen Advertising

Yandex Zen is launching a series of educational webinars for those who need support and additional information at the very beginning of working with advertising on the platform.

Educational webinars will help you quickly get used to a new advertising platform, not waste time looking for information from different sources and ask questions to account managers directly during the broadcast.

At the webinars, Zen specialists will tell you:

  • How Zen ad content differs from social media ad content
  • Which advertising articles are better “come” in Zen and why
  • How to start a new campaign in Zen’s advertising cabinet
  • How to properly target and test hypotheses
  • How to measure campaign results and what metrics to use

The first webinar starts on June 3 at 11:00. Listeners will learn how to make their first Zen advertising campaign easy and effective.

You can register for these Webinars via this link.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of