Similar to YouTube cards and annotations, authors on the Yandex Zen platform can now add “links” to their videos.
Thanks to the new feature, you can:
- make a series of several videos on similar topics. Then the videos will be joined by links and shown in the right column when watching a video.
- Remove the video recipe and give the video a link to the article – for those who are more comfortable reading, rather than watching.
- Link to articles or videos from other Zen bloggers. For example, when a review is being written on someone’s material or collaboration is made with other authors.
- Encourage users to take the survey and give a link to Yandex.Forms.
This feature is currently only available to Nirvana participants, but all Zen bloggers will be able to share links very soon.
And there’s a new way to embed links in articles. In order for the user to switch to another material after reading, now you can simply add the link in the editor. A popup with a link will appear as soon as the user approaches the end of the text.
These new changes are making Zen a more appealing promotion tool to reach existing and new users in the Russian market.