Zen Makes It Easier to Work With Widgets

Yandex Zen launched updates for those who actively work with widgets.

Now, in the widget constructor, the product described in the article can be inserted by reference. You no longer need to search for the name and enter it manually – just copy the link to the product directly from Yandex.Market.

Easier widget management within Zen

If you need to recommend a store on the Market to your audience, you just need to specify its URL in the “Stores” section of the Yandex Market, and readers will see this store first in the list when viewing the product promoted by the channel in the widget.

Therefore, the audience of the channel will benefit from the recommendations in two ways: an overview of a useful product and the opportunity to order it in a trusted store.

Also, the Zen algorithm will no longer limit articles or videos in which the widgets do not match the content – in such materials the widgets will be hidden.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.