.Zen Updates Content Feed UI

The Yandex.Zen blog platform has updated the interface and approach to the formation of the content feed: now it will contain more materials from subscriptions, and bloggers will become more visible. These changes are reflected in the new ribbon appearance and material card designs.

The new Zen Ribbon design emphasizes the role of creators on the platform. Avatars of bloggers appeared on the postcards, and the names of the channels became more noticeable – now they are separated from the picture in the post.

The design of cards of articles in the Zen feed has been updated. To make it easier for the user to assess how popular an author or a particular post is, the cards now show the number of likes and comments to the post, and the video shows the number of views.

Zen feed video cards have also received a new design. Now, if the user liked the publication, he can subscribe directly from the feed to the channel where it came out. In addition, the feed as a whole will have more content from the authors to which the person is subscribed so that people will more often see the posts of their favorite bloggers.


You might also be interested in reading our Yandex Zen channel optimization guide.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.