Zen Wednesday Will Take Place On March 17 2021

The happiest day for a marketer is when the KPIs are finally achieved. And the most important is the one in which the advertising year is planned.

The new Zen Wednesday on March 17 will help with planning and showcase the top practices in content marketing and digital.

Representatives of Visa, Philips, Technonikol, Imeretinsky, MaxiPRO (Leroy Merlin), as well as experts from the Yandex.Dzen team will speak at the event.

What the Zen Day topics will cover:

  • Don’t hide a product behind a story. How e-com projects sell in Zen
  • Why do you need content if everyone already knows about you?
  • How to increase sales by 1.2M rubles in low season
  • If you love – move. How to sell two townhouses in 3 months by getting to know your buyer better
  • Promotional videos or articles? How to create effective reach and track sales impact
  • Not just Instagram. How to promote (and sell) a clothing brand in Zen
  • How to Successfully Combine Native Ads and Zen Articles on Construction

The meeting will take place online, March 17 at 11:00 Moscow time. Participation is free, but you need to register.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.