Yandex SERP Volatility & Yearly Trends

Monitoring and measuring SERP (search engine result page) volatility has long been a sense-check and litmus test as to whether or not changes in website performance could potentially correlate with either a confirmed, or unconfirmed algorithm update.

By monitoring websites across a number of industries and sectors within the Yandex Moscow region for their daily ranking changes – we can calculate a “volatility” score out of 10.

The below graph will be updated weekly, and demonstrates the estimated SERP volatility, for Yandex, for 2019 and 2020 (so far). You can also view the live graph here.