2023: The Year of Technological Breakthroughs as Reflected in Yandex Search Queries

As 2023 draws to a close, it’s clear that it has been a landmark year for technological advancements, especially in the field of computer technology.

Yandex, analyzing trends within its search queries, has identified the five most popular technology-related terms of the year, revealing the areas that have captivated the public’s interest.

Neural Network

Topping the list is ‘neural network,’ reflecting the intense focus on generative AI models by tech giants. The search frequency for this term on Yandex has surged by nine times compared to the previous year, underscoring the growing significance and curiosity surrounding AI and machine learning technologies.


In second place is ‘GPT,’ a term that witnessed the highest increase in search queries – a staggering 16-fold jump from the previous year.

This spike is likely tied to the notable developments in 2023, including the launch of OpenAI’s GPT-4 and Yandex’s introduction of YandexGPT, along with its integration into the Alice virtual assistant.

Diffusion/Stable Diffusion

Ranking third are the terms ‘Diffusion/Stable Diffusion.’

Interest in open-source software capable of creating images from text descriptions has seen an 11-fold increase among Yandex users, indicating a growing fascination with AI’s capabilities in the creative domain.

Digital Ruble

The ‘digital ruble’ claims the fourth spot, marking a significant year for digital currency in Russia.

The operational launch of the digital ruble platform in the summer has led to a sevenfold increase in search queries for this term on Yandex, reflecting the public’s keen interest in the evolving landscape of digital currencies.


Completing the top five is ‘Midjourney,’ a term whose popularity has grown six times since last year.

This indicates a rising interest in new technological paths and innovations that are shaping the digital journey of individuals and businesses.

These top five technology words of 2023 not only highlight the areas that have garnered immense interest but also underscore the rapid pace of technological advancements and their increasing impact on everyday life.

The surge in these search terms on Yandex paints a picture of a society increasingly engaged with and curious about the technological world, eagerly following its evolution and implications.

Source: Yandex Press Service


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.