Yandex Appoints Mikhail Slivinsky as Ambassador for Online Platforms in Search

Yandex has taken a significant step towards strengthening its relationship with webmasters and content creators by appointing Mikhail Slivinsky as the ambassador for internet sites within Yandex Search. This move, announced at the 12th annual Yandex Webmaster conference—a key event for marketers, webmasters, website owners, and analysts—aims to enhance communication between Yandex and the vast ecosystem of online platforms.

Mikhail Slivinsky, a seasoned professional in search engine optimization since 2008, has been at the helm of the Webmaster service since 2017.

Under his leadership, the service has played a crucial role in assisting web resources and online stores in monitoring their sites’ technical condition and optimizing their presence in Yandex search results.

As the newly appointed ambassador, Slivinsky’s role will encompass a broad spectrum of responsibilities aimed at fostering a deeper collaboration between Yandex and the online community. He will serve as a liaison, engaging directly with site representatives to gather insights on their needs and concerns.

This direct line of communication will enable Slivinsky to relay feedback to Yandex developers, ensuring that the needs of content creators are considered in the ongoing development of search technologies and features.

Furthermore, Slivinsky is set to be a regular fixture at Yandex’s proprietary events and external conferences that delve into search optimization and digital marketing. His role also includes conducting personal meetings with website owners and SEO specialists, providing them with an opportunity to discuss challenges and opportunities directly related to improving their visibility and performance on Yandex Search.

For those looking to engage with Mikhail Slivinsky and discuss matters pertaining to Yandex Search, he is accessible via Telegram at @yasearch_amb. This initiative marks a pivotal effort by Yandex to bridge the gap between its technological advancements and the practical needs of the online community, promising a more inclusive and responsive approach to search engine development and optimization.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of