Google will start using artificial intelligence to create ads, according to the Financial Times, citing the company’s presentation to advertisers.
According to the document, advertisers will have to provide videos, images, texts, and AI-based algorithms will create ready-made ads on this basis. At the same time, the system will take into account the parameters of the target audience and metrics that are important for the advertiser.
Google is counting on AI technology to help create complex advertising campaigns.
