Russia’s e-commerce market will reach 7.9 trillion rubles

The share of eCommerce in the Russian online retail market continues to grow. According to Data Insight analysts, in 2023 it will be 19%:

Source Data Insights. October 2023

Source Data Insights. October 2023


In 2022, the share of e-commerce was 15% of all retail trade and 30% of the non-food retail market.

Data Insight also predicts sales growth of the eCommerce market in 2023. Analysts believe that it will reach 7.9 trillion rubles, and the growth will be 38%. Double-digit growth rates will continue for at least another five years. Key drivers for this: the highest level of consumer experience while simultaneously changing the lifestyle of users.

The forecast says that the number of completed orders in 2023 will reach 4.5 billion, which is an increase of 55%.

The average demand for marketplaces, according to the analysts, in 2023 will be 1280 rubles, the average demand in the eGrocery segment is 1310 rubles, in the ePharma segment – ​​1640 rubles, while in the rest of the market – 6760 rubles:

Aleksandra Kelesh
Experienced marketer with a background in supply chain and logistics. Working in SEO, as well as content translations.