Yandex.Delivery has begun cooperation with cosmetic retail chains by launching express delivery of decorative and care cosmetics from Rive Gauche, L’Etoile, and Golden Apple stores within 2-4 hours.
As the representatives of the service specified, the order can be placed on the website of the retailers themselves, and the logistics are taken over by Yandex.Delivery.
Representatives of Rive Gauche and Zolotaya Yabloko confirmed the information on cooperation with Yandex.
Market experts believe that the launch of express delivery is a logical decision against the backdrop of the growing popularity of online cosmetics trade. According to analysts, all key delivery services have expanded their assortment and have already included cosmetics, starting cooperation with Smile Rainbow and Magnet Cosmetics.
Sbermarket has the largest number of partners, which delivers cosmetics in 20 minutes or more.
According to the president of the Association of Internet Trade Companies Artem Sokolov, “express” means delivery within 15-30 minutes, but there are not many segments where such terms are possible now. Therefore, in the case of cosmetics, taking into account the variety of assortment, delivery in 2-4 hours can be considered fast.