Yandex Market Enhances Photo and Video Review Features

Yandex Market has unveiled significant enhancements to its photo and video review capabilities, aiming to provide a richer, more interactive experience for both shoppers and sellers.

Enhanced Mobile App Experience

One of the key updates is the ability for users to earn additional points for submitting photo reviews directly through the Yandex Market mobile app. Previously, this feature was only available on the desktop version. This change encourages more users to share visual feedback, making it easier for potential buyers to make informed decisions based on authentic user experiences.

Direct Video Uploads

Yandex Market has streamlined the video review process by allowing users to add videos directly within their reviews. Previously, uploading a video required navigating a separate form, which added complexity to the process. The new functionality simplifies this, making it more user-friendly and encouraging more video content.

Video Integration in Reviews

Videos are now seamlessly integrated into the review section of a seller’s product page. This means that shoppers can view videos directly associated with specific reviews, providing a more dynamic and comprehensive understanding of the product. This feature not only enhances the visual appeal of the reviews but also offers deeper insights into the product’s real-world usage.

Benefits for Consumers and Sellers

These updates are designed to benefit both consumers and sellers on Yandex Market. For consumers, the improved review features provide richer content, helping them make better purchasing decisions. For sellers, the enhanced visual feedback can lead to increased trust and credibility, potentially driving higher sales.

Yandex Market’s commitment to enhancing user experience through these updates reflects its ongoing efforts to remain a leading platform in the e-commerce space. By making the review process more interactive and accessible, Yandex Market continues to set high standards for online shopping platforms.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of