Yandex Market To Combat Price Exploitation

Yandex Market will begin to identify offers on the site with an unreasonably high price using algorithms. This will help users not to overpay for goods on the marketplace and protect bona fide sellers who hold back prices for buyers.

Sellers who do not overcharge will be able to get more views on the marketplace showcase compared to those sellers who offer goods to marketplace buyers at a significantly higher price than in other sales channels.

At the same time, as before, the Market does not set requirements for price values, and the final price for a particular product is determined by the seller himself, taking into account many factors – his costs, stocks in warehouses, availability, demand, taking into account seasonality and forecasts, logistics costs, etc. . Algorithms will identify product cards for which prices are unreasonably high for Market buyers.

Sellers of such products will receive alerts. By eliminating the discrepancy, they will be able to continue selling such products on the marketplace as before. The new mechanism will help protect marketplace buyers from overpayments, who are used to making all purchases on one site and for whom an affordable price is one of the key factors of choice, and it will help sellers to attract more buyers, and, therefore, increase sales.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of