Yandex Launches Online Course For Goods Promotion

Yandex is launching a free online course “Promotion of goods on the Internet” for those who sell goods on marketplaces or in their online store. Course participants will learn how to effectively set up advertising campaigns using Yandex tools so that advertising brings in sales.

Training on the course will be free and will be held in the format of video lessons. Course instructors are Yandex specialists, and experts from ProContext, MediaGuru, and Easy Commerce agencies.

Also, course participants will have access to a closed mailing list with materials about advertising, will be able to take part in webinars for entrepreneurs, and join the community of promotion specialists in Yandex Direct.

The training program is suitable for both owners of online stores and those who sell goods on marketplaces. Participants will be able to choose specific topics or take the course in its entirety.

For owners of online stores. Participants will be taught how to connect the store to the Market and start promoting on the marketplace. In addition, students will learn how to quickly set up product advertising in Yandex.Direct, work with statistics, and how to advertise a store on several sites with Yandex Business at once. For advanced users, experts will tell you what advanced options for promoting an online store are available in Yandex.Direct and will teach you how to analyze the effectiveness of campaigns.

For sellers who do not yet have an online store. The speakers will tell you how to connect to the Market and start selling goods on the marketplace. Participants will also learn what methods can be used to promote products across the Internet with Yandex Business and how to drive traffic to product pages on marketplaces using a Product Campaign. In addition, experts will show you how to create your own online store and how to promote it using Yandex.Direct tools.

You can take the course by registering here.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of