Are 301 Redirects A Yandex Ranking Factor?

301 redirects to tell search engines that a page has moved permanently to a new location.

But can they affect your organic search performance in Yandex?

TLDR: No, they aren’t a ranking factor, but redirecting a ranking page to another will lead to that page no longer ranking (obviously), and it’s not guaranteed the new page will rank for the same search phrases based on this action alone.

 

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.