This interview was originally published on SEONEWS.RU. This article is a summary of this interview.
Yandex is revolutionizing its search engine capabilities with advanced algorithms and neural network integrations, offering new opportunities for website owners and webmasters. Mikhail Slivinsky, Yandex’s newly appointed Ambassador of Internet Platforms, discussed these advancements and their implications in an interview with SEOnews.
A New Role for Better Communication
Slivinsky highlighted the necessity of his new role, emphasizing the demand for transparency and open dialogue between Yandex and the community of SEOs, marketers, and website owners. “The role was created to provide a direct line for questions and suggestions,” he said. Slivinsky will gather feedback and communicate it to Yandex’s development teams while keeping the community informed about significant changes. This role is designed to operate independently from the search development and product team to ensure unbiased communication and a clearer understanding of market needs.
Transition from Webmaster Service
Previously the head of the Webmaster service, Slivinsky’s former position will continue to evolve. Webmaster remains a crucial tool for managing site presentations in search, offering diagnostics, analytics, and recently added features like product analytics and query selection. These new features provide comprehensive data, enabling website owners to compare their offerings and enhance their keyword strategies efficiently.
Addressing Community Concerns
Slivinsky has already received numerous requests from site owners since the announcement of his new role. He ensures personal attention to each query, fostering constructive dialogue aimed at improving search performance. This proactive engagement signifies Yandex’s commitment to addressing the community’s needs.
Algorithm Updates for Quality Content
Yandex has recently updated its algorithms to prioritize high-quality and expert content. These updates, rolled out in early April, aim to present users with more reliable and useful web pages. The updated ranking system considers various quality aspects and human perceptions of content. Sites are encouraged to provide clear, user-friendly information rather than overly detailed responses that might frustrate users.
The Role of Neural Networks
Neural networks play a significant role in Yandex’s search advancements. Slivinsky clarified that the use of neural networks does not inherently affect rankings. Instead, it is the quality of the content produced by these technologies that matters. Yandex supports the beneficial use of neural networks but will penalize low-quality, autogenerated content. The recent updates have significantly reduced traffic to pages with poor content while promoting high-quality pages.
Combating Behavioral Factor Cheating
Yandex is making strides in eliminating fraudulent and spammy sites from search results. The company focuses on disregarding manipulated signals, rendering cheating attempts ineffective. This proactive approach is supported by continuous feedback from the community, leading to improved algorithmic solutions.
The Future of Search
Looking ahead, Slivinsky acknowledged the challenges and opportunities posed by the rapid development of neural networks. Yandex is committed to adapting and advancing its technology to meet these challenges, with upcoming announcements expected to introduce new generative models and enhanced information processing capabilities.
Yandex’s ongoing efforts to refine its search engine algorithms and integrate neural networks signify a significant shift towards improving user experience and providing valuable insights to website owners. With Slivinsky’s role bridging the gap between Yandex and the community, the future of search on Yandex looks promising and user-centric.
