Is Yandex.Direct (Paid Search) A Yandex Organic Ranking Factor?

TLDR: Yes.

The January 2023 leak of Yandex documents highlighted that the total traffic volume and total organic traffic volume (percentage of organic traffic) are Yandex ranking factors.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of