Is Yandex.Direct (Paid Search) A Yandex Organic Ranking Factor?

Dan Taylor
Posted by January 14, 2022 January 27, 2023

TLDR: Yes.

The January 2023 leak of Yandex documents highlighted that the total traffic volume and total organic traffic volume (percentage of organic traffic) are Yandex ranking factors.

Dan Taylor
Dan Taylor
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Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.
Yandex SEO Consultant